Ident Planning 1

We have decided to use the same production company name that we used for our AS-level coursework but create a different ident. Our chosen name was 'Silver De Courcy Films' or SDC. Although our trailer is for a low budget indie film, we wanted to take some inspiration from the moving idents used in  Optimum Releasing.

Our initial idea was to use a moving light to form the letter of the company's title. This grew into the idea of a lightning bolt forming an 'S' and following into the full title of the company. This use of light is very popular in a number of idents we have looked at such as Optimum Releasing:

We wanted to create this same sort of flashlight effect which goes across the title and highlights it. Therefore our basic idea was to create a lightning flash to form the 'S' and then follow the rest of the title through with a flashlight effect. 

W.H.